Maxwell Ashford is a British designer residing in Switzerland, currently studying MA Product Design at Ecal and working independently.
His practice seeks to address the planetary and human impacts that accompany producing / consuming products.
He holds the perspective that design should be relevant for today whilst looking to the future. He views this relevance in a multitude of connected levels which can be summarised as: direct relevance; being functional and user considerate for contemporary conditions. Social relevance; being beneficial for us as a collective of humans and our culture. Planetary relevance; designed for use within the Earth and natural systems.
Having grown up being greatly influenced by his cabinet maker father, in 2016 he graduated with a first class degree from Falmouth University where he received input from professors such as Sir Kenneth Grange. After graduating he had a designer maker position at a finer metals workshop alongside working independently. Before long he was able to transition to full time consultancy for international clients and travelled for numerous production trips, including China and Canada.
Previous clients and collaborations include; Nike [Nike Grind], Wolf and Grizzly, Autodesk and STEM - in some cases designing mass produced products from start to finish. Achieved awards include; US Good Design Award, Nike Circular Innovation Award and Delight in Light Award.
In 2019 he enrolled on the master product design course at Ecal.
‘As one can experience in his works, Maxwell Ashford bridges the experimental and the everyday with material, form, and process understanding that is sustainable, considered, and user outcome focused.’ - Joseph Hofer